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2 clusters · 2 sources · 17 days · First seen · Last updated

Japanese summer travel trends toward cool highlands

Overview

Digital travel platform Agoda reported a significant surge in Japanese travelers searching for domestic cool-weather destinations for late summer 2026. This “cool-cation” trend saw search volumes for locations such as the Tateshina Highlands rise by 277%, Furano by 229%, and Yuzawa by 202% as travelers sought to escape the heat.

High-altitude hot spring resorts in regions like Nagano and Gifu prefectures have emerged as notable retreats. In Nagano, the Tateshina Grand Hotel Takinoyu offers amenities at an elevation of 1,250 meters, including open-air baths and local vegetable buffets. In Gifu, the Nigorigawa Onsen Yumotokan provides mineral-rich hot springs at approximately 1,800 meters on Mount Ontake, featuring regional specialties like Hida beef.

Entities

Tateshina Grand Hotel Takinoyu · Karuizawa · Nagano Prefecture · Furano · Nigorigawa Onsen Yumotokan

Timeline

  1. 18 days ago

    [CULTURE] 2 sources
    Japanese highland hot spring resorts offer summer retreats

    High-altitude hot spring resorts in Nagano and Gifu offer summer retreats featuring mountain views, local cuisine, and natural thermal waters.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Agoda reports surge in Japanese searches for cool‑weather summer spots

    Agoda says Japanese travelers' searches for cool‑weather destinations surged for late summer 2026, with Tateshina Highlands up 277% and other spots like Furano and Karuizawa also seeing strong growth.

Sources

getnews.jp · ovo.kyodo.co.jp