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Jennie's 'Less Than a Lover' solo release

Updated 2 times since CLSTR started tracking revisions of this situation.

What changed

2026-07-29 14:05 UTC → 2026-07-30 04:41 UTC · added removed

Jennie's solo track “Less Than A Lover” dropped worldwide on 24 July 2026 at 13:00 UTC. The self‑directed music video, filmed in Girona’s Old Town and the coastal village of Sa Tuna, Spain, showcases Mediterranean summer scenery and features Taiwanese model Nah Kai. Within four days the video amassed over 11 million YouTube views, surpassing its 7.8 million first‑day tally. The lo‑fi, summer‑romance song—mixing indie‑pop, bedroom‑pop and bossa‑nova elements—explores a fleeting romantic relationship. It rapidly topped iTunes Top Songs in 27 territories, led Chinese platforms QQ Music, NetEase Cloud Music and Kugou (earning a QQ Music Gold certification), and reached number two on South Korea’s Melon HOT 100 while entering the top‑10 on Apple Music in several Southeast Asian markets. Styling in the video highlighted two pieces from Vietnamese label Huelley Huelley—white Maia Top (≈850,000 VND) and flowing Namy Top (≈1.1 million VND)—paired with Chanel and The Row. Jennie's soft crown‑like braid sparked a trending hairstyle discussion. Fans praised the blend of accessible Vietnamese streetwear with high‑end couture, amplifying her role in promoting regional designers. A behind‑the‑scenes clip posted on 28 July showed Jennie and dancer Nah Kai on a beach, with a playful lift that sparked memes comparing the moment to a Vietnamese singer’s video. The clip highlighted Jennie's black ballet shoe with a bow from Italian brand Ballerette (≈4.8 million VND), quickly becoming a fashion talking point among Vietnamese fans. Promotion included live performances at Governors Ball, Open’er Festival (Poland), Lollapalooza Chicago, Japan’s Summer Sonic 2026, and a post‑release appearance following Blackpink’s sold‑out Barcelona concert. The single generated a surge in streaming traffic that briefly overloaded pre‑save servers.

Versions

  1. 2026-07-30 04:41 UTC Jennie's 'Less Than a Lover' solo release
  2. 2026-07-29 14:05 UTC Jennie's 'Less Than a Lover' solo release
  3. 2026-07-26 03:57 UTC Jennie's 'Less Than a Lover' solo release

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