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Jo Malone London Sea Salt pop‑up in Harajuku

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2026-08-05 03:31 UTC → 2026-08-07 04:05 UTC · added ~~removed~~

Jo Malone London Sea Salt ~~fragrance launch~~ pop‑up in Harajuku

In August 2026 Jo Malone London staged a limited‑time pop‑up called “Sea Salt Adventure” at the Yodobashi J6 building in Harajuku, Tokyo. The immersive installation recreated a seaside setting, letting visitors explore the brand’s signature “Wood Sage & Sea Salt” scent, test ~~bath‑and‑body products,~~ the new “Sea Salt & Bergamot” fragrance, and take part in beach‑themed games and photo zones. Entry was free but required advance ~~reservation starting 20 July,~~ reservation, and shoppers who met spending thresholds received tiered gifts such as tote bags, key‑chains, ceramic‑shell pouches, or exclusive passes. The event ran from 6 to 9 August and featured a large “Sea Monster” sculpture, themed fans, and limited‑edition items. Japanese celebrities—including actors Yamada Ryosuke and Miura Shohei, model Anna Nakamura, former Nogizaka 46 member Umezawa Minami, and actress Alice Hirose—attended the press session and opening. Yamada described the new scent as “perfect for summer, capturing the sea’s power and citrus freshness.” The pop‑up served as a preview for ~~Jo Malone’s~~ the new fragrance, ~~Sea Salt & Bergamot, inspired by Cornwall’s coast. Launched~~ which launched online and in stores in August 2026, the perfume blends bergamot top notes, a sea‑salt heart, and driftwood base, created by perfumer Mathilde Bijaoui. The pop‑up highlighted the new collection, and Japanese pop‑group JO1 member Shiraishi Ruri attended the photo call, describing the experience as a refreshing summer adventure. later that month.

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