Juventus Allianz Stadium modernization

Juventus has announced significant upgrades for the Allianz Stadium ahead of the 2026-27 season. Following record-breaking financial results, the club is investing in modernizing the venue to enhance the fan experience.

Key improvements include the addition of 70 new VIP seats and a redesigned layout for the Authority Tribune to optimize hospitality services. Technological advancements will include the full implementation of 5G connectivity across the stadium area by the end of September. The upcoming season will also mark a transition to 100% digital access. Utilizing NFC technology, tickets will be available exclusively via the Allianz Stadium app or digital wallets to eliminate printed and PDF tickets, aiming to streamline entry and combat secondary ticketing.

During a final pre-season test at the Allianz Stadium, where Juventus defeated Juventus Next Gen 2-0 with goals from Conceicao and McKennie, the club further detailed its recent transfer activity. Juventus has reached an agreement with Tottenham for goalkeeper Guglielmo Vicario on a loan with a 10 million euro purchase option, while Jhon Lucumí has officially joined from Bologna for 20 million euros plus bonuses.

The match, which saw club owner John Elkann sit on the bench alongside manager Luciano Spalletti, was cut short after the first half due to a pitch invasion by fans seeking autographs. Elkann described the club as being in a “phase of construction,” emphasizing an ambition to return to winning ways. Following the match, manager Luciano Spalletti praised the team's aggression and offensive speed, while also highlighting the quality of new signings such as Kolo Muani.