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2 clusters · 5 sources · 12 days · First seen 12 days ago · Last updated about 14 hours ago

Kaufland retail and e-commerce expansion

Overview

Kaufland is undergoing significant retail expansion through both digital and physical channels. In the Netherlands, the Schwarz Group subsidiary launched an online marketplace, kaufland.nl, offering approximately nine million products via 3,000 merchants to compete with major retailers. The company has identified Spain as its next target for e-commerce growth.

Simultaneously, Kaufland has expanded its physical footprint in Germany by acquiring up to 92 former Real department store locations following the chain's cessation of operations. As part of this restructuring, the real.de online marketplace was integrated into kaufland.de. This transition has faced some consumer resistance, with reports of dissatisfaction regarding changes to store layouts, product assortments, and the replacement of fresh counters with pre-packaged goods.

Entities

Kaufland · Edeka · Metro AG · Schwarz Group · LIDL

Timeline

about 14 hours ago

[BUSINESS] 2 sources
Kaufland and others expand as Real department store chain closes
Following the liquidation of the Real department store chain, customers have expressed dissatisfaction with the transition to new retailers like Kaufland, citing changes in product variety and services.
12 days ago

[BUSINESS] 3 sources
Kaufland launches online marketplace in the Netherlands
Kaufland has launched its online marketplace in the Netherlands, offering nine million products to compete with major e-commerce players like Amazon and Bol.

Sources

berlin-live.de · derwesten.de · emerce.nl · news38.de · thueringen24.de