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[SITUATION] · [ACTIVE]

2 clusters · 9 sources · 1 days · First seen 2 days ago · Last updated 2 days ago

Categories: BUSINESS

K‑beauty expansion in Europe

Entities: Divote Cosmetics · Hince · Beauty of Joseon · Josipa Pipunić · Laneige

Overview

South Korean cosmetics brands are deepening their foothold across Europe. In Croatia, Divote Cosmetics introduced the Korean makeup label Hince, a partnership forged two years earlier that emphasizes natural, skin‑health‑focused formulations. The launch, held at the Fiora showroom in Split, marks Divote’s first foray into makeup as it broadens its portfolio beyond skincare.

The rollout of Hince coincides with a wider surge of K‑beauty products on the continent. Brands such as Beauty of Joseon, Medicube and Laneige have entered Slovenian retail outlets, offering sun‑care creams, serums and the popular Laneige Lip Sleeping Mask. The expansion is driven by hydration‑centric formulas, affordable pricing and strong promotion on TikTok and Instagram, resonating with European consumers’ appetite for “glass skin,” lightweight textures and multifunctional products.

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 3 SOURCES] Korean cosmetics have become popular in Europe because of innovative formulas, affordable prices, and a focus on hydration. (4c369aad-fc8f-4891-b89b-2cd096772f53)
[● 2 SOURCES] Social‑media platforms such as TikTok and Instagram have driven the K‑beauty trend in Europe. (1ef0cfd3-f335-4b3a-9a4f-f552da011fc2)
[● 2 SOURCES] The “glass skin” aesthetic is a key trend associated with Korean cosmetics. (1ef0cfd3-f335-4b3a-9a4f-f552da011fc2)
[○ 1 SOURCE] Beauty of Joseon, Medicube and Laneige are Korean cosmetics brands now sold in Slovenian stores. (1b02e0de-b56f-4d69-b72e-d7e1db2cba9f)
[○ 1 SOURCE] Hince, a Korean makeup brand, entered the Croatian market through Divote Cosmetics. (1ef0cfd3-f335-4b3a-9a4f-f552da011fc2)
[○ 1 SOURCE] Skin serums, ampoules and SPF products are among the most popular K‑beauty items in Europe. (4c369aad-fc8f-4891-b89b-2cd096772f53)
[○ 1 SOURCE] Laneige’s Lip Sleeping Mask is recognized as an iconic product. (1b02e0de-b56f-4d69-b72e-d7e1db2cba9f)
[○ 1 SOURCE] Medicube’s Age‑R Booster Pro device became popular on TikTok. (1b02e0de-b56f-4d69-b72e-d7e1db2cba9f)

Timeline

2 days ago

[BUSINESS] 4 sources
K‑beauty brands expand across European markets
K‑beauty brands such as Beauty of Joseon, Medicube, Laneige and Hince have entered Slovenian and Croatian markets, propelled by affordable, hydrating formulas and social‑media trends like “glass skin.”
2 days ago

[BUSINESS] 5 sources
Divote Cosmetics launches Hince makeup brand in Croatia
Divote Cosmetics introduced Korean makeup brand Hince in Croatia, its first makeup line, after a two‑year collaboration founded on shared natural‑beauty values. The launch was held at Fiora showroom in Split.

Sources

24sata.hr · ckm.rs · cosmopolitan.metropolitan.si · extravagant.com.hr · hellomagazin.hr · mixer.hr · penize.cz · poslovni-savjetnik.com · wish.hr