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2 clusters · 12 sources · 3 days · First seen · Last updated

KFC Open House restaurant prototype testing

Overview

KFC has launched a new restaurant prototype named ‘Open House’ in McKinney, Texas, to serve as a testing laboratory for its U.S. modernization and comeback strategy. The concept seeks to transition the brand from a traditional quick-service model toward a hospitality-focused experience, utilizing a design influenced by Art Deco and mid-century modern aesthetics.

The prototype introduces several operational and menu changes. To facilitate a shift toward table service, the location utilizes digital kiosks for ordering, allowing staff to focus on guest interaction. The facility also features updated drive-thru technology, dual lanes, and a mobile order pickup station.

Menu testing includes the debut of a breakfast service—operating from 6 a.m. to midnight—featuring items such as breakfast sandwiches, hashbrown sticks, and mini cronuts. New beverage options like boba refreshers and milkshakes are also being trialed. KFC US President Catherine Tan-Gillespie described the operational philosophy as being ‘digital where it’s helpful, but human where it matters.’

Entities

McKinney, Texas · Catherine Tan-Gillespie · KFC · Christophe Poirier · Raising Cane's

Timeline

  1. [BUSINESS] 3 sources
    KFC launches modern ‘Open House’ prototype in Texas

    KFC has opened a prototype ‘Open House’ restaurant in McKinney, Texas, testing modern designs, digital technology, and expanded menu options to revitalize the brand.

  2. [BUSINESS] 9 sources
    KFC opens Texas prototype restaurant to test new menu and service

    KFC has opened an ‘Open House’ prototype restaurant in McKinney, Texas, testing a new hospitality-focused model featuring breakfast, boba drinks, and table service to reclaim market share.

Sources

abc13.com · cheddar.com · dexerto.com · foodblogalliance.com · independent.co.uk · joygame.com · newsday.com · nrn.com · nypost.com · pulptastic.com · tastingtable.com · triblive.com