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[SITUATION] · [ACTIVE] · [CULTURE]

2 clusters · 2 sources · 26 days · First seen · Last updated

Kindness Mob TikTok anti-bullying initiative

Overview

The Kindness Mob, a TikTok-based movement founded in 2023 by Tyler Brickley, utilizes social media coordination to combat online harassment. The group identifies individuals being bullied or mocked and directs its followers—which has grown to approximately 500,000 members—to flood the targets' accounts with supportive and encouraging comments.

Brickley describes the strategy as “positive trolling,” repurposing the mechanisms of mass coordination to improve digital discourse. The initiative has organized hundreds of collective campaigns to assist victims of internet toxicity. Notable recipients of this support include Laura Tigeleiro, who received over 15,000 supportive comments, and Kahri Salyars, who experienced a massive wave of encouragement following a period of hateful comments.

Entities

Tyler Brickley · TikTok · Laura Tigeleiro · The Kindness Mob · Yale University

Timeline

  1. [CULTURE] 2 sources
    The Kindness Mob combats online bullying through digital support

    The Kindness Mob, a group of 500,000 people, battles online bullying by flooding the comment sections of victims with compliments and encouragement.

  2. [TECHNOLOGY] 2 sources
    Kindness Mob uses TikTok to combat online harassment

    The Kindness Mob, a TikTok initiative with 500,000 followers, uses coordinated mass commenting to replace online bullying with positive messages for targeted users.

Sources

cbsnews.com · offthepress.com