Korean brokerage digital outreach

In early August 2026, Korean Investment Securities (KIS) rolled out a new incentive for customers opening their first BanKIS digital‑platform account, offering a 20,000‑won grant and a random allocation of two KOSPI200 stocks. The firm broadened its partner network to include Investing.com, the cryptocurrency exchange Coinone, and major internet banks such as Kakao Bank, Toss Bank and K Bank, aiming to attract novice investors, especially those in their 20s and 30s.

A few days later, KIS hosted an overseas‑student recruitment fair in Seoul, drawing about 160 international university students. The event highlighted the firm’s global‑business strategy and its need for talent with overseas experience. While KIS focused on recruitment, other Korean securities firms announced parallel promotions—KB Securities introduced a “Kraebi Marble” reward for stock transfers, and Shinhan Investment Securities expanded fee‑reduction measures for individual retirement accounts and securities‑backed loans. Together, these actions illustrate a broader push by Korean brokerage firms to expand digital channels, incentivize new investors, and attract globally‑experienced talent.