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Legal challenge against Me Contro Te commercial practices

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-09-21 19:39 UTC → 2026-09-22 19:08 UTC · added removed

The consumer advocacy group Consumerismo No Profit filed a collective injunction with the Court of Palermo against Me Contro Te S. r. l., a company owned by digital creators Luigi Calagna and Sofia Scalia. The legal action alleges unfair and aggressive commercial practices targeting children and preadolescents, specifically citing a lack of separation between entertainment content and commercial interests. The filing highlights a ‘Shop’ section that uses an imperative ‘Go to the shop!’ call to action to direct users to Amazon via affiliate links, which the association claims constitutes deceptive advertising and hidden commercial interests. In response to the legal challenge, the official Me Contro Te website has and online shop have been temporarily suspended. taken offline, a move described by the company as being for “technical updates and optimization.” The lawsuit seeks to mandate several regulatory changes, including the implementation of age verification systems, parental consent requirements, and a clear distinction between content and advertising. Additionally, the association is calling for improved privacy transparency and cookie consent banners that provide equal prominence for ‘Accept’ and ‘Reject’ options. The first court hearing is scheduled for December 18 in Palermo.

Versions

  1. 2026-09-22 19:08 UTC Legal challenge against Me Contro Te commercial practices
  2. 2026-09-21 19:39 UTC Legal challenge against Me Contro Te commercial practices

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