[REVISION HISTORY]

LEGO-Netflix K-Pop Demon Hunters merch expansion

Updated 6 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-01 00:36 UTC → 2026-09-05 19:42 UTC · added ~~removed~~

The LEGO Group’s first K‑Pop Demon Hunters set – an 825‑piece model of Derpy Tiger and Sussie Bird – launched on 1 August 2026 at a retail price of US$69.99. Designed by Wes Talbott, the build measures over 21 cm tall and lets builders select Derpy’s smiling or love‑note expression; it includes a detachable flower‑pot, removable head sections and an internal cavity, but no minifigures. The set followed a record‑fast 12‑month development cycle. Mattel’s parallel rollout, introduced in June 2026, added fashion dolls of Rumi, Mira and Zoey, a premium Jinu collector figure, themed UNO decks, Little People figures and Hot Wheels Porsche models. Production faced Southeast‑Asian supply‑chain delays that raised unit costs by 18%. Mattel has since expanded its lineup with the Ramyeon “How It’s Done” collection, featuring 4-inch chibi-aesthetic dolls of Rumi, Mira, and Zoey. Newer expansions include 6-inch scale action figures featuring Rumi, Mira, Zoey, and Saja Boys members Juni and Abby, scheduled for release on 1 September 2026 via Amazon, Walmart, and Target. This wave also includes a Rumi and Demon Juni two-pack. High demand has caused the special edition Hot Wheels KPop Demon Hunters Porsche 911 GT3 R to sell out on the Mattel Creations website, with no restock date announced. Further brand collaborations have emerged: Miniso launched a collection of miniature figures and lifestyle items like caps and bags, while Vans introduced a footwear capsule collection featuring character-inspired designs. Within Mattel’s toy line, the 12-inch Jinu fashion doll has also sold out, leaving collectors awaiting news on potential restocks. As the franchise expands, Netflix has announced plans for a global concert tour in partnership with AEG Presents. In the toy sector, Horizon Group USA has introduced three Slimygloop Gelli Gel designs featuring Derpy, HUNTR/X, and the Saja Boys, priced at $8.99 USD.

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