[REVISION HISTORY]

LEGO SMART Play Pokémon rollout expands

Updated 3 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-11 10:43 UTC → 2026-08-21 00:14 UTC · added ~~removed~~

The LEGO Group continued its staged U.S. rollout of the SMART Play Pokémon line throughout July and August 2026. At San Diego Comic-Con (July ~~23-26)~~ 23-26), the company unveiled the LEGO SMART Play Gateway, a booth that let visitors step through portals into LEGO Star Wars and LEGO Pokémon worlds using the new SMART Brick, which reads tags, emits light and sound, and senses motion. The following ~~week~~ week, the partnership with The Pokémon Company International brought twelve interactive LEGO Pokémon SMART Play sets to Target stores, with launch events from August 1-23 that offered free tote bags, Pokéball-making ~~workshops~~ workshops, and other giveaways. ~~In early August~~ To promote the ~~launch was amplified by~~ launch, a short video ~~starring~~ featured actors Terry Crews and Finn Wolfhard as LEGO Pokémon ~~Trainers, each selecting a LEGO-built Pokémon~~ Trainers; Crews selected Jigglypuff and Wolfhard selected Charizard for a staged battle. The campaign tied into the Pokémon XP event and the 2026 Pokémon World Championships in San Francisco, ~~and~~ with demo stations ~~were installed~~ at select LEGO retail locations and online previews. Retail engagement continued through August 23 with an interactive Pokémon Training Ground at a Target in Westbury, Long Island. This event, one of only four such occurrences in the United States, featured building stations, sticker activities, and photo opportunities with a life-size brick Pikachu.

Versions

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.