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2 clusters · 7 sources · 6 days · First seen · Last updated

Categories: BUSINESS · TECHNOLOGY

LEGO SMART Play Pokémon rollout

Entities: The Pokémon Company International · Target Corp. · Lego Group

Overview

The LEGO Group first introduced its SMART Play technology for Pokémon at San Diego Comic‑Con on July 23‑26, 2026. The exhibit showcased the new SMART Brick, which can read tags, emit light and sound, and sense motion, allowing attendees to step into immersive LEGO Star Wars and LEGO Pokémon experiences.

A week later, LEGO expanded the launch to U.S. retail, partnering with The Pokémon Company International to release twelve interactive LEGO Pokémon SMART Play sets. Target stores hosted events from August 1 to August 23, offering free tote bags, hands‑on Pokéball workshops, and other giveaways, further promoting the SMART Brick’s sound‑synthesised character cries.

Together, the convention debut and the nationwide retail events mark the staged rollout of LEGO’s SMART Play Pokémon line in the United States.

Timeline

  1. 1 day ago

    [BUSINESS] 2 sources
    LEGO Group launches Pokémon SMART Play sets with Target events in US

    LEGO and Pokémon launch 12 interactive SMART Play sets; Target runs US events Aug 1‑23 with tote bag promos and Make‑&‑Take workshops.

  2. 7 days ago

    [TECHNOLOGY] 5 sources
    LEGO Group unveils SMART Play Gateway at San Diego Comic-Con 2026

    The LEGO Group launched its LEGO SMART Play Gateway booth at San Diego Comic‑Con 2026, featuring interactive Star Wars and Pokémon experiences with the new SMART Brick and unveiling several new sets.

Sources

giantfreakinrobot.com · gjsentinel.com · gonintendo.com · jensonusa.com · stocktitan.net · thebrickfan.com · whatnowatlanta.com