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[SITUATION] · [ACTIVE]
2 clusters · 2 sources · 21 days · First seen · Last updated
Categories: TECHNOLOGY · BUSINESS
L'Oréal AI-driven cosmetics development
Entities: OpenAI · ModiFace · Maybelline New York · La Roche-Posay · L'Oréal
Overview
In early July 2026 L'Oréal announced that it was speeding up product development by applying artificial‑intelligence technologies. By late July the company deepened its AI strategy through a partnership with OpenAI unveiled at the VivaTech exhibition in Paris. The collaboration integrates OpenAI‑powered agents into consumer‑facing channels such as WhatsApp and ChatGPT, allowing shoppers to receive personalized skin‑care recommendations, virtually try on makeup, and discover products directly within the chat interface. A specialised model, GPT‑Rosalind, will also be used to analyse the skin microbiome for new formulation insights, a capability highlighted for La Roche‑Posay. The rollout begins with Maybelline New York and will expand to other L'Oréal brands including Lancôme and Kérastase in the United States.
Timeline
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3 days ago
[TECHNOLOGY] 2 sourcesL'Oréal teams with OpenAI to launch AI‑powered beauty advisorL'Oréal and OpenAI are partnering to add AI‑driven beauty advice, virtual makeup try‑ons and skin‑microbiome analysis to its brands, launching the service via WhatsApp and ChatGPT worldwide.
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24 days ago
[BUSINESS] 2 sourcesL'Oreal Accelerates Product Development Using AIL'Oreal uses AI to repurpose skincare molecules for shampoo, cutting development time fourfold, while other consumer‑goods giants adopt AI to speed recipes and improve sustainability.
Sources
m.metro-portal.hr · Metro-portal.hr