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2 clusters · 6 sources · 3 days · First seen · Last updated

Lotus automotive brand entry into Romania

Overview

Automobile Bavaria Group has signed a contract to serve as the official importer and distributor for the British automotive brand Lotus in Romania. The partnership is scheduled to commence on October 1, 2026, with local operations being managed through Bavaria Auto SRL.

Through this agreement, Lotus will expand its presence in the Romanian market, offering a portfolio that includes the Emira sports car, the Eletre performance SUV, the Emeya grand tourer, and the Evija electric hypercar. Michael Schmidt, the founder of Automobile Bavaria Group, noted that adding Lotus to their premium portfolio demonstrates a commitment to providing “exceptional automotive experiences.”

Entities

Automobile Bavaria Group · Lotus · PRO TV · CME · Christian Anting

Timeline

  1. 3 days ago

    [BUSINESS] 2 sources
    Lotus returns to Romania via Automobile Bavaria Group

    Automobile Bavaria Group will officially import and distribute the British luxury brand Lotus in Romania starting October 1, 2026.

  2. 5 days ago

    [BUSINESS] 5 sources
    Automobile Bavaria Group to import Lotus; PRO TV appoints new director

    Automobile Bavaria Group will officially import Lotus in Romania starting October 2026, while PRO TV appoints Unai Iparragirre as its new Programming Director.

Sources

autoblog.md · economedia.ro · forbes.ro · radiocluj.ro · stiripesurse.ro · zf.ro