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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 10 sources · 8 days · First seen · Last updated
Louis Vuitton Monterey watch collection revival
Overview
Louis Vuitton has integrated the Monterey watch into its permanent collection, reviving a design originally created in 1988 by Italian architect Gae Aulenti. The original design featured a unique pebble-shaped case without traditional lugs and a crown positioned at 12 o’clock.
The permanent collection includes two new ceramic versions made from zirconium oxide: a glossy black case with a matte white dial and red accents, and a deep green case with a matching matte lacquer dial and yellow hands. These modern iterations utilize the in-house LFT MA01.02 automatic movement, replacing the quartz calibers used in the 1988 originals.
The resurgence of the Monterey model follows a period of renewed popularity driven by viral social media content in 2023 and a limited 2025 release of 188 yellow-gold pieces. The watch’s profile has recently gained further visibility through high-profile public appearances, such as actor Jeremy Allen White wearing the timepiece at a premiere in Paris.
Entities
Gae Aulenti · Louis Vuitton · Jean Arnault · La Fabrique du Temps · Jeremy Allen White
Timeline
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[CULTURE] 2 sourcesJeremy Allen White wears Louis Vuitton Monterey watch in Paris
Jeremy Allen White wore a limited-edition Louis Vuitton Monterey watch at a Paris premiere, highlighting the brand's revival of the iconic 1988 timepiece for its permanent collection.
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[BUSINESS] 8 sourcesLouis Vuitton adds Monterey Ceramic watches to permanent collection
Louis Vuitton is adding the Monterey Ceramic to its permanent collection, reviving Gae Aulenti’s iconic 1988 pebble-shaped design with modern automatic movements and new black and green ceramic finishes.
Sources
atimelyperspective.com · fhm.nl · gqmagazine.fr · hiconsumption.com · luxe.net · risbelmagazine.es · sidewalkhustle.com · trendhunter.com · watches-news.com · world-today-news.com