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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 6 sources · 8 days · First seen 19 days ago · Last updated 11 days ago

Luup micro-mobility promotional campaigns in Japan

Overview

Luup, a micro-mobility service provider, has launched several promotional campaigns in Japan to expand its user base and service integration.

In late August 2026, Luup partnered with Sumitomo Mitsui Banking Corporation for a month-long initiative in Nagoya. The campaign, designed to assist commuters during extreme heat, involved deploying approximately 400 electric bicycles and kickboards featuring Olive financial service designs. Users signing up for Olive accounts via the Luup app were eligible for coupons for five free 10-minute rides.

In September 2026, Luup expanded its promotional activities through new collaborations and referral programs across major cities, including Tokyo, Osaka, Nagoya, and Fukuoka. A partnership with the space rental platform Instabase offered discounts on rentals and free riding time to improve accessibility to locations distant from transit hubs. Additionally, a referral campaign was introduced, providing coupons to existing users and free riding periods to new users who register via invitation codes.

Entities

Luup · Sumitomo Mitsui Banking Corporation · Instabase · Nagoya

Timeline

11 days ago

[BUSINESS] 4 sources
Luup announces new mobility and rental space campaigns in Japan
Luup is launching multiple promotional campaigns in September 2026, including a collaboration with Instabase to offer rental discounts and mobility perks to expand urban accessibility in Japan.
19 days ago

[BUSINESS] 3 sources
Luup and Sumitomo Mitsui Banking Corporation partner in Nagoya
Luup and Sumitomo Mitsui Banking Corporation are partnering in Nagoya to offer special vehicle designs and ride coupons to help users navigate extreme heat via micro-mobility.

Sources

appbank.net · bigban.jp · manetatsu.com · media.instabase.jp · prtimes.jp · release.traicy.com