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[SITUATION] · [ACTIVE]
2 clusters · 7 sources · 11 days · First seen · Last updated
Categories: BUSINESS
Manchester United sponsorship deals
Entities: Marc Armstrong · Premier League · Manchester United · Betway · Snapdragon
Overview
In late July 2026 Manchester United announced a five‑year, €235 million shirt sponsorship with TeamViewer, replacing Chevrolet and becoming the Premier League’s largest shirt‑only deal. The announcement also noted the end of a previous training‑kit partnership with blockchain platform Tezos in June 2025 and indicated that United was negotiating a new kit sponsor.
A week later, in early August 2026, the club confirmed a multi‑year training‑kit sponsorship with gambling company Betway, worth £20 million per season. This deal marked the first standalone training‑kit sponsorship of its size in world football and filled the gap left after the Tezos contract ended. It runs alongside United’s existing front‑of‑shirt agreement with electronics brand Snapdragon, highlighting the club’s ongoing expansion of commercial partnerships across different product categories.
Timeline
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1 day ago
[BUSINESS] 7 sourcesManchester United secures £20 million annual Betway training‑kit sponsorshipManchester United has signed a £20 million‑per‑season Betway training‑kit deal for men’s and women’s teams, starting 2026‑27, as the Premier League bans gambling logos on shirt fronts.
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12 days ago
[BUSINESS] 2 sourcesManchester United signs TeamViewer shirt deal and looks for new kit sponsorManchester United inks a €235 m five‑year shirt deal with TeamViewer and seeks a new training‑kit sponsor after its £20 m per‑year Tezos partnership ended.
Sources
bizplus.ie · futbolfinanzas.com · mirror.co.uk · national.ro · sportovymagazin.sk · sportsmintmedia.com · vijesti.ba