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Marketing and reception of film The Uprising
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2026-09-29 17:01 UTC → 2026-09-29 18:32 UTC ·
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Marketing for Paul Greengrass’s film ‘The Uprising’ has faced an identity crisis due to conflicting promotional strategies. While originally conceived as a gritty portrayal of the 1381 Peasants’ Revolt, Focus Features added the subtitle ‘The Rise of Robin Hood’ to boost commercial appeal. This rebranding caused regional friction, with the UK distributor, Entertainment Film Distributors, denying approval for the Robin Hood elements in the United Kingdom. Lead actor Andrew Garfield drew social media backlash following a Los Angeles Q&A, where he stated he hoped the film would be “galvanizing” and that if billionaires watched it, they would be “scared sh–less.” He suggested the ultra-wealthy might be the ones who are “most soul sick.” Critics questioned the irony of these remarks given Garfield’s own wealth, though Garfield noted he had been “three weeks sober from social media” during the initial backlash. Following its September 11, 2026, release, the film has received a mixed reception. It earned a B- grade from audiences on CinemaScore and holds a Rotten Tomatoes score fluctuating between 53 percent and 56 percent. While reviewers praise the film’s kinetic energy and Garfield’s performance, critics argue the attempt to merge the Peasants' Revolt with the Robin Hood archetype feels “forced or anachronistic.” As of late September, September 29, the film is transitioning has transitioned to digital platforms for purchase or rental, rental following an 18-day theatrical run. The domestic theatrical run earned $6.4 million against a $20 million production budget; the early digital move follows a standard Universal Pictures agreement for underperforming titles. Physical editions, including 4K UHD, Blu-ray, and DVD, are scheduled for release on November 3, featuring bonus content such as deleted scenes and behind-the-scenes footage.
Versions
- 2026-09-29 18:32 UTC Marketing and reception of film The Uprising
- 2026-09-29 17:01 UTC Marketing and reception of film The Uprising
- 2026-09-15 21:45 UTC Marketing and reception of film The Uprising
- 2026-09-15 16:57 UTC Marketing and reception of film The Uprising
- 2026-09-14 13:13 UTC Marketing and reception of film The Uprising
- 2026-09-14 01:21 UTC Marketing and reception of film The Uprising
- 2026-09-12 17:21 UTC Marketing and reception of film The Uprising
- 2026-09-12 08:31 UTC Marketing and reception of film The Uprising
- 2026-09-11 16:04 UTC Marketing and reception of film The Uprising
- 2026-09-11 13:43 UTC Marketing and reception of film The Uprising
- 2026-09-11 02:38 UTC Marketing and reception of film The Uprising
- 2026-09-10 14:52 UTC Marketing and reception of film The Uprising
- 2026-09-09 03:36 UTC Marketing and reception of film The Uprising
- 2026-09-08 02:10 UTC Marketing and reception of film The Uprising
- 2026-09-07 05:52 UTC Marketing and reception of film The Uprising
- 2026-08-28 22:27 UTC Marketing and reception of film The Uprising
- 2026-08-28 03:42 UTC Marketing and reception of film The Uprising
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