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Marketing and reception of film The Uprising
Overview
Marketing for Paul Greengrass’s film ‘The Uprising’ has faced an identity crisis due to conflicting promotional strategies. While originally conceived as a gritty portrayal of the 1381 Peasants’ Revolt, Focus Features added the subtitle ‘The Rise of Robin Hood’ to boost commercial appeal. This rebranding caused regional friction, with the UK distributor, Entertainment Film Distributors, denying approval for the Robin Hood elements in the United Kingdom.
Lead actor Andrew Garfield drew social media backlash following a Los Angeles Q&A, where he stated he hoped the film would be “galvanizing” and that if billionaires watched it, they would be “scared sh–less.” He suggested the ultra-wealthy might be the ones who are “most soul sick.” Critics questioned the irony of these remarks given Garfield’s own wealth, though Garfield noted he had been “three weeks sober from social media” during the initial backlash.
Following its September 11, 2026, release, the film has received a mixed reception. It earned a B- grade from audiences on CinemaScore and holds a Rotten Tomatoes score fluctuating between 53 percent and 56 percent. While reviewers praise the film’s kinetic energy and Garfield’s performance, critics argue the attempt to merge the Peasants' Revolt with the Robin Hood archetype feels “forced or anachronistic.”
As of September 29, the film has transitioned to digital platforms for purchase or rental following an 18-day theatrical run. The domestic theatrical run earned $6.4 million against a $20 million production budget; the early digital move follows a standard Universal Pictures agreement for underperforming titles. Physical editions, including 4K UHD, Blu-ray, and DVD, are scheduled for release on November 3, featuring bonus content such as deleted scenes and behind-the-scenes footage.
Entities
Paul Greengrass · Andrew Garfield · Focus Features · The Uprising · Richard II
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The film 'The Uprising' is a fictionalized retelling of the 1381 Peasants’ Revolt in England.
- [● 3 SOURCES] Andrew Garfield plays the lead character, a farmer referred to as 'Ploughman'.
- [● 3 SOURCES] Paul Greengrass is the writer and director of the film.
- [● 2 SOURCES] The movie serves as a fictionalized origin story for the legend of Robin Hood.
- [● 2 SOURCES] The film's plot involves the economic pressures following the Black Death.
- [○ 1 SOURCE] The film features Woody Norman as King Richard II.
Timeline
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[CULTURE] 4 sourcesThe Uprising moves to digital release following theatrical run
Andrew Garfield’s medieval epic ‘The Uprising’ has moved to digital platforms for rent or purchase, following an 18-day theatrical run. Physical media releases are set for November 3.
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[CULTURE] 9 sourcesThe Uprising movie struggles at box office despite historical scale
Andrew Garfield stars in Paul Greengrass’s ‘The Uprising’, a drama about the 1381 Peasants’ Revolt, which has seen a weak North American box office opening despite its $20 million budget.
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[CULTURE] 7 sourcesThe Uprising: Andrew Garfield stars in Paul Greengrass's medieval epic
Paul Greengrass’s historical epic ‘The Uprising’, starring Andrew Garfield, depicts the 1381 English Peasants’ Revolt, drawing both praise for its immersion and debate over its modern political parallels.
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[CULTURE] 20 sourcesThe Uprising film starring Andrew Garfield set for September release
Paul Greengrass’s historical epic “The Uprising,” starring Andrew Garfield, premieres September 11, 2026. The film dramatizes the 1381 Peasants’ Revolt in England amidst mixed critical reviews.
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[CULTURE] 14 sourcesAndrew Garfield hopes new film ‘The Uprising’ will terrify billionaires
Andrew Garfield hopes his new film, ‘The Uprising’, will serve as a cautionary tale that leaves modern billionaires ‘scared s***less’ by reflecting contemporary social struggles.
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[CULTURE] 4 sourcesAndrew Garfield faces backlash over comments to billionaires
Actor Andrew Garfield faced backlash after telling billionaires they should be ‘scared’ of his new historical drama, ‘The Uprising’, during a Los Angeles film screening.
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[CULTURE] 4 sourcesAndrew Garfield film faces marketing identity crisis
The Paul Greengrass film ‘The Uprising’, starring Andrew Garfield, faces marketing confusion after Focus Features added a ‘Robin Hood’ subtitle for the US market, prompting a denial from UK distributors.
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[CULTURE] 2 sourcesAndrew Garfield receives praise from director Paul Greengrass
Director Paul Greengrass praised Andrew Garfield's acting range in “The Uprising,” while Garfield's recent film “Artificial” faced distribution shifts involving Amazon Studios.
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[CULTURE] 13 sourcesAndrew Garfield film ‘The Uprising’ rebranding sparks Robin Hood confusion
Marketing for Paul Greengrass’s ‘The Uprising’ has sparked confusion by suggesting the Andrew Garfield film is a Robin Hood origin story, despite earlier branding as a drama about the 1381 Peasants’ Revolt.
Sources
20minutos.es · altaz933.com · amfm-magazine.tv · batman-univers.fr · bestmovie.it · bigpicturebigsound.com · ca.sports.yahoo.com · castanet.net · catholic-link.org · cdomas.cl · ChristianPost.com · cine.no · cinema.everyeye.it · cinemablend.com · cinemalogue.com · cinevisao.pt · comicbasics.com · comicbookmovie.com · comingsoon.net · communitynews.com.au · cosmicbook.news · cpop.it · deadline.com · decider.com · desdelafe.mx · eldiariony.com · es.ign.com · eveningreport.nz · film.interia.pl · filmoria.co.uk · gq-magazine.co.uk · gq.com · hdfever.fr · hollywoodreporter.com · houston.culturemap.com · in.ign.com · indulgexpress.com · inreviewonline.com · insider.foxnews.com · inverse.com · larsenonfilm.com · me.ign.com · me.mashable.com · mrwillwong.com · netflixjunkie.com · newsbusters.org · numerama.com · nypost.com
This summary has been updated 16 times: see revision history