[REVISION HISTORY]

Indian auto pricing, launches and EV export surge 2025‑26

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2026-08-18 12:06 UTC → 2026-09-07 08:48 UTC · added ~~removed~~

Maruti Suzuki has navigated a period of intense pricing shifts and sales milestones. While the Fronx SUV surpassed 5 lakh domestic sales by May 2026—fueled by a 52% year-on-year monthly volume increase—the company faced pressure from rising raw material costs. This led to a price hike of up to ₹30,000 across its entire portfolio in June 2026, though a price-protection scheme was offered for entry-level models like the Alto K10 and WagonR. Despite a dip in market share to 39% due to slower premium feature adoption, Maruti's electric vehicle business saw a 14-fold surge in exports during the April–June 2026 quarter, led by the e-Vitara. The Victoris SUV also reached 100,000 sales in under nine months, prompting the announcement of a new 7-seat SUV and an electric MPV slated for late 2026. In August 2026, the company implemented a dual strategy of heavy discounting and further price adjustments. To maintain momentum, Maruti offered significant discounts of up to ₹1.55 lakh on models like the Invicto and Grand Vitara. Specific SUV benefits included up to ₹1.30 lakh on Grand Vitara petrol variants and ₹1.35 lakh on Victoris strong hybrid models. Other incentives included up to ₹50,000 for the XL6 and ₹40,000 for the Swift. However, citing rising input costs, Maruti also implemented a second price hike in August. Budget Arena models like the Alto K10 and WagonR saw modest increases of up to ₹2,500, while Nexa models faced larger adjustments, with the Baleno seeing increases of up to ₹30,000. ~~Other manufacturers followed similar pricing trends. Tata Motors implemented~~ In September 2026, Maruti announced a third price ~~increases of up to 1.5% for passenger vehicles and 2.5%~~ hike for ~~commercial vehicles in July 2026, while also securing over 3,400 electric commercial vehicle orders. Kia India raised prices~~ select models, with costs rising by up to ~~2% in July.~~ ₹20,000 per vehicle. This targeted adjustment, driven by sustained inflationary pressures and increased manufacturing and operating expenses, arrives ahead of the Indian festive season.

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