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MASP annual charity gala planning
Overview
The Museu de Arte de São Paulo Assis Chateaubriand (MASP) has announced the 12th edition of its annual charity gala, Festa MASP, scheduled for October 7, 2026. The event will follow the theme ‘Latin American Stories,’ which will influence the menu, decor, and musical performances.
Gucci is returning as the primary sponsor for the second consecutive year. The musical lineup features Colombian singer Aria Vega, who will perform her first Brazilian show and an “unprecedented duet” with Brazilian singer Marina Sena. Other scheduled performers include the band Quimbará and the collective Do México para Baixo.
The gala is divided into a dinner for 450 guests and a dance party for another 450. Following a fundraising total of R$ 4 million last year, organizers have set a new goal to raise between R$ 4.5 million and R$ 5 million to support the museum’s programming.
Entities
Gucci · MASP · Aria Vega · Paulo Vicelli · São Paulo
Timeline
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[CULTURE] 2 sourcesMASP announces 2026 charity event featuring Aria Vega and Marina Sena
The 12th Festa MASP will celebrate Latin American culture on October 7, 2026, featuring a headline performance by Colombian singer Aria Vega and a special duet with Brazilian artist Marina Sena.
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[CULTURE] 2 sourcesMASP announces 12th annual gala themed around Latin American stories
MASP has announced its 12th annual charity gala for October 7, themed ‘Latin American Stories’ and sponsored by Gucci, featuring Colombian singer Aria Vega.
Sources
acapivaradeucria.com.br · alias.estadao.com.br · elle.com.br · glamour.globo.com