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3 clusters · 6 sources · 8 days · First seen · Last updated

MassKara Festival 2026 in Bacolod City

Overview

The 2026 MassKara Festival in Bacolod City, Philippines, began with a 10-day program of cultural, musical, and pageant events intended to symbolize community resilience. Early festivities included the MassKareyna Philippines pageant costume competition and the ‘Hataw MassKara!’ opening concert.

As the festival progressed, digital service providers integrated technology into the celebrations. Globe introduced 5G-powered activities, including AI-assisted mural projects, dance challenges, and musical festivals. Simultaneously, GCash implemented digital payment promotions and merchant deals to facilitate transactions during the ‘MassKara Crawl’ across Lacson Street and the Public Plaza.

Corporate involvement expanded through various sponsorships. Casino Plus served as an official presenter, featuring a 21-foot emerald-and-gold electric float during the parade, which included social media personality Zeinab Harake Parks and Miss Casino Plus Bacolod Daniella Louisse Merelos.

Globe’s technological integration included the ‘5G HyperMove’ running challenge, the ‘5G Building Craft’ mural art project utilizing Gemini AI, and the ‘5G EnergyTok’ TikTok dance challenge. Musical programming featured the G Music Fest, headlined by December Avenue alongside local student bands. Additionally, Globe conducted digital literacy programs and provided 5G-enabled devices to Bacolod City National High School.

Entities

Globe · Casino Plus · Bacolod City · MassKara Festival · MassKareyna Philippines

Timeline

  1. [CULTURE] 2 sources
    Bacolod hosts MassKara 2026 festival with corporate sponsorships

    Bacolod City's MassKara 2026 festival features electric float parades sponsored by Casino Plus and 5G-powered community activities hosted by Globe.

  2. [CULTURE] 4 sources
    Bacolod MassKara Festival 2026 to feature 5G activities and digital payment promos

    Globe and GCash are bringing 5G connectivity and digital payment promotions to Bacolod’s MassKara Festival 2026 through various community activities and merchant deals.

  3. [CULTURE] 2 sources
    MassKara Festival 2026 begins in Bacolod City

    Bacolod City has launched the 2026 MassKara Festival, featuring cultural costume competitions, musical performances, and the introduction of the Miss Casino Plus Bacolod pageant title.

Sources

bicolnewsonline.com · businessdiary.com.ph · negrosnowdaily.com · securitymatters.com.ph · swirlingovercoffee.com · wazzup.ph

This summary has been updated 1 time: see revision history