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[SITUATION] · [ACTIVE] · [BUSINESS]

3 clusters · 7 sources · 24 days · First seen · Last updated

Matsunoya restaurant promotional campaigns

Overview

The tonkatsu specialty chain Matsunoya has implemented several seasonal and promotional offers. In late September, the company ran an ‘Autumn Donburi Festival Coupon’ campaign, which offered discounted donburi menus for both takeout and dine-in customers.

On October 21, 2026, the chain launched its ‘Double Portion Fair’. This promotion features eight specific assorted set meals that combine loin cutlet or extra-thick rib loin cutlet with various fried sides. During the fair, the quantity of side fried foods is doubled at the original prices, which range from 970 yen to 1,350 yen. Specific increases include oyster fry (from 2 to 4 pieces), fried horse mackerel (from 1 to 2 pieces), fried shrimp (from 1 to 2 pieces), and fried chicken (from 3 to 6 pieces).

The offer is available for both dine-in and takeout, though miso soup requires an additional fee for takeout orders. The promotion excludes locations in highway service areas and cannot be used in conjunction with shareholder benefit coupons. Additionally, the chain is currently running a separate campaign offering free rice refills for dine-in customers.

Entities

Matsunoya · Sushi Choshimaru · Matsuya

Timeline

  1. [BUSINESS] 3 sources
    Matsunoya launches double portion fair for assorted set meals

    Matsunoya is hosting a ‘Double Portion Fair’ where customers can receive twice the amount of fried sides in select set meals at no extra cost.

  2. [BUSINESS] 4 sources
    Matsunoya to host double portion fair on assorted set meals

    Matsunoya is launching a ‘Double Portion Fair’ on October 21, 2026, doubling the amount of fried sides in eight assorted set meals at no extra cost.

  3. [BUSINESS] 2 sources
    Matsunoya announces expiration for autumn donburi coupon

    Matsunoya has announced that its ‘Autumn Donburi Festival Coupon’ will expire on September 30 at 15:00, offering discounted tonkatsu donburi for takeout and dine-in.

Sources

ascii.jp · bg-mania.jp · dtimes.jp · gourmetbiz.net · netafull.net · otakei.otakuma.net · weekly.ascii.jp

This summary has been updated 1 time: see revision history