< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 5 sources · 11 days · First seen · Last updated

Mazda flagship SUV lineup overhaul

Overview

Mazda CEO Masahiro Moro has announced a major overhaul of the company’s flagship SUV lineup, which includes the CX-60, CX-70, CX-80, and CX-90. This strategic update follows a period where the group reached only 150,637 global units in fiscal year 2025, failing to meet its 200,000 target.

The planned modifications will encompass exterior design, interior elements, and powertrains. To improve competitiveness in the US market and the growing hybrid sector, Mazda is developing next-generation Skyactiv-Z engine technology that is expected to expand beyond four-cylinder engines.

Additionally, the company is implementing cost-cutting measures to combat economic instability and rising material costs, aiming to reduce structural costs by 200 billion yen between 2025 and 2027. As part of these priorities, the CX-30 crossover will not receive a new generation until 2031.

Entities

Mazda · Jeffrey Guyton · Masahiro Moro · CX-60 · CX-90

Timeline

  1. 24 days ago

    [BUSINESS] 2 sources
    Mazda to overhaul flagship SUV lineup to boost sales

    Mazda plans an unprecedented overhaul of its flagship CX-60, CX-70, CX-80, and CX-90 SUVs to boost sales and competitiveness through new Skyactiv-Z engine technology.

  2. about 1 month ago

    [BUSINESS] 3 sources
    Mazda CX-80 SUV offered at 70,600 PLN discount in Poland

    A 2025 Mazda CX-80 SUV is being offered in Poland with a discount of over 70,000 PLN, featuring a six-cylinder diesel engine and premium Homura Plus equipment.

Sources

congnghe.vn · motofilm.pl · newsauto.pl · olimpia2020.24.hu · soha.vn