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McDonald's Japan Pokémon 30th anniversary promotion

Updated 5 times since CLSTR started tracking revisions of this situation.

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2026-08-21 02:15 UTC → 2026-08-21 07:03 UTC · added removed

McDonald’s Japan’s 30th-anniversary tie-in with Pokémon began in mid-July 2026 with discounted 15-piece Chicken McNuggets, starter-generation-themed burgers, and temporary PokéStops in Pokémon GO. A full burger range was added later in July, followed by a 30-piece “tazo” set released in three weekly phases. From 7 August, the chain launched a limited-time “Pokémon” Happy Set, offering twelve collectible toys across three weekly waves—including starter-generation Pokémon like Bulbasaur, Charmander, and Squirtle, plus newer characters like Eevee and Snorlax—priced at ¥510 each with a six-set purchase cap during waves. On 21 August, the first three days. The third phase of this Pokémon Happy Set promotion featured became available, featuring 30 different Pokémon motifs, including disk shooters toys and spinners. a “mini ecology encyclopedia.” Other McDonald’s Japan promotions include a collaboration with the character Puppet Sunsun starting 28 August, and a Happy Set featuring the ‘Pan Dorobou’ picture book series. Seasonal food items include ‘Shakashaka Potato Nori-shio Seasoning’ for 50 yen and a ‘Tokuninarudo’ campaign offering discounted fries through 28 August. Complementing the food promotions, Shimaura Park expanded its merchandise on 3 August, selling costume hats such as Pikachu (¥2,200–¥3,300) and full-body suits featuring Mewtwo and Charizard (¥7,590 each). suits. In early September 2026, Marudai Food announced the release of ‘Pokémon Sausages,’ which will feature Sausages’ with character illustrations like Pikachu and Sprigatito printed directly onto the meat and packaging. illustrations. The anniversary has also sparked wider global interest: Chilean collectors reported a surge in interest, including demand for rare first-generation items, such as Kanto gym medals. A Steiff-produced items in Chile, a sold-out Steiff Pikachu plush priced at $400 sold out within minutes, plush, and a partnership between the Pokémon Company International announced a partnership with and the European Space Agency for World Space Week in October 2026. Additionally, Pokémon GO offered special LEGO-branded rewards in August as part of the game’s tenth-anniversary celebrations.

Versions

  1. 2026-08-21 07:03 UTC McDonald's Japan Pokémon 30th anniversary promotion
  2. 2026-08-21 02:15 UTC McDonald's Japan Pokémon 30th anniversary promotion
  3. 2026-08-05 22:24 UTC McDonald's Japan Pokémon 30th anniversary promotion
  4. 2026-08-04 09:58 UTC McDonald's Japan Pokémon 30th anniversary promotion
  5. 2026-08-03 04:25 UTC McDonald's Japan Pokémon 30th anniversary promotion
  6. 2026-07-25 23:44 UTC McDonald's Japan Pokémon collaboration

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