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McDonald’s regional marketing and charity campaigns

Updated 1 time since CLSTR started tracking revisions of this situation.

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2026-09-17 02:05 UTC → 2026-09-22 11:23 UTC · added removed

McDonald’s has implemented several regional marketing and charitable initiatives across various global markets. In late August 2026, the company announced distinct programs for Puerto Rico and the Philippines. In Puerto Rico, the “Gran Día” charity event was scheduled for October 2, where 100% of Big Mac sales would benefit Casa Ronald McDonald and the Boys & Girls Clubs of Puerto Rico. In the Philippines, a promotional campaign was launched in conjunction with the release of “Spider-Man: Brand New Day,” featuring exclusive Happy Meal toys and interactive gameplay. By mid-September 2026, the company expanded its regional efforts in Asia through a partnership with K-pop star G-Dragon and his brand PEACEMINUSONE. This campaign, spanning Spanning 13 countries including China, Vietnam, and Indonesia, and Hong Kong, the campaign focuses on a Korean-inspired menu featuring a gochujang butter sauce. In Hong Kong, specific offerings include a crispy chicken burger, Jeju mandarin soda, and Shake Shake Fries in Korean BBQ and honey butter flavors. As the collaboration progressed into late September, the menu expanded to include items such as the “Authentic Korean Spicy Chicken Leg Burger” and “Authentic Korean Spicy 4oz Beef Burger,” alongside Kimchi-flavored Shake Shake Fries and Korean Honey Grapefruit Sparkling Drinks. The initiative promotion also includes the release of limited-edition merchandise features collectible photo cards and PEACEMINUSONE branded merchandise, such as collector cards, retro caps, vintage hats, metal pins, and tote bags. bags featuring a fusion of the McDonald’s Golden Arches and the PEACEMINUSONE logo, which became available for purchase starting September 30.

Versions

  1. 2026-09-22 11:23 UTC McDonald’s regional marketing and charity campaigns
  2. 2026-09-17 02:05 UTC McDonald’s regional marketing and charity campaigns

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