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2 clusters · 5 sources · 18 days · First seen · Last updated

Meiji Milk Chocolate centenary celebrations

Overview

Meiji has initiated a series of celebrations marking the 99th and 100th anniversaries of Meiji Milk Chocolate. The campaign began with the ‘Melody of meiji’ project, a relay of 12 artists performing the ‘Meiji Chocolate Theme’. The final installment featured singer Sachiko Kobayashi, who performed in a costume designed to reflect the product’s packaging.

As the brand approaches its centenary on September 13, Meiji is launching commemorative products. These include special packaging and a limited-edition reproduction of the original 1926 recipe, utilizing cacao beans from Trinidad and Tobago and Sao Tome and Principe.

Further anniversary initiatives include the introduction of ‘Meiji Chocolate Hug Milk’, a reduced-sugar product for children enriched with nutrients, and cross-industry collaborations with Pronto Corporation to offer chocolate-based desserts at nationwide locations.

Entities

Meiji · Tohato · Bandai · Sachiko Kobayashi · Pronto Corporation

Timeline

  1. 17 days ago

    [BUSINESS] 5 sources
    Meiji celebrates 100 years of Milk Chocolate with anniversary products

    Meiji is celebrating the 100th anniversary of Meiji Milk Chocolate with commemorative products, including a 1926 recipe reproduction and a low-sugar chocolate option for children.

  2. about 1 month ago

    [CULTURE] 2 sources
    Sachiko Kobayashi concludes Meiji Milk Chocolate 99th anniversary campaign

    Singer Sachiko Kobayashi concluded Meiji’s ‘Melody of meiji’ campaign, celebrating the 99th anniversary of Meiji Milk Chocolate with a themed musical performance.

Sources

dtimes.jp · news.mynavi.jp · prtimes.jp · release.traicy.com · shokuhin.net