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2 clusters · 6 sources · 3 days · First seen · Last updated

Mexican agave and tequila industry trends

Overview

Between January and August 2026, Mexican tequila and mezcal exports reached US$3.015 billion, a 15.5% increase compared to the same period in 2025. Despite this rising export value, industry leaders like Becle have faced challenges including weakened consumption, inflation, and distributor restructuring in North American markets.

This growth in export value contrasts with a domestic crisis for agave producers. A sharp decline in agave prices has occurred due to overproduction and stagnant demand. President Claudia Sheinbaum reported that prices have plummeted from 30–35 pesos per kilogram to as low as one peso in some areas. The Mexican federal government is currently developing a plan to mitigate the impact on producers, particularly in Jalisco, Guanajuato, and Michoacán, which account for 90% of the nation's tequila agave production.

Entities

Columba López · Jalisco · Claudia Sheinbaum · Fitch Ratings · Becle

Timeline

  1. [BUSINESS] 3 sources
    Mexico prepares plan for agave producers amid price collapse

    President Claudia Sheinbaum is preparing a government plan to assist agave producers facing a price collapse caused by overproduction and stagnant tequila demand in Mexico.

  2. [BUSINESS] 3 sources
    Mexican tequila and mezcal exports exceed US$3 billion

    Mexican tequila and mezcal exports rose 15.5% to over US$3 billion in early 2026, even as industry leader Becle faces projected growth delays in Mexico until late 2027.

Sources

diario.mx · dirigentesdigital.com · elceo.com · lucesdelsiglo.com.mx · poderycritica.com · vinetur.com