[REVISION HISTORY]

MINISO Group global retail expansion

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2026-11-04 07:22 UTC → 2026-11-05 04:44 UTC · added ~~removed~~

MINISO Group Holding is expanding its international presence through the introduction of new experiential retail formats. In October 2026, the company launched its first overseas ‘SUPER MINISO’ store in Mississauga, Canada, as part of a strategy to test IP-heavy concepts in developed markets. This expansion included plans for additional locations in Canada and a ‘MINISO LAND’ flagship on Oxford Street in London, United Kingdom. In November 2026, the company extended this rollout to Southeast Asia with the opening of its first ‘SUPER MINISO’ store in Jakarta, Indonesia. Located at Pondok Indah Mall 5, the 990-square-meter theme-park style destination marks the company’s 10th anniversary in the Indonesian market. The store focuses on immersive spaces and intellectual property collections, such as the Indonesian debut of Disney x Formula 1 and the MINISO Hello Kitty and Friends x The Powerpuff ~~Girls.~~ Girls collection. The location also showcases proprietary IP, such as the YOYO series, and features upgraded amenities including a dedicated rest area for families.

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