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Mitsubishi EV and hybrid expansion in SE Asia

Updated 3 times since CLSTR started tracking revisions of this situation.

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2026-08-12 07:49 UTC → 2026-08-24 12:11 UTC · added removed

In late July 2026, Mitsubishi Motors announced a coordinated expansion of its hybrid and electric-drive vehicle footprint in Southeast Asia, specifically targeting the Philippines and Thailand. In the Philippines, Mitsubishi Motors Philippines (MMPC) plans to assemble the country’s first locally produced hybrid electric vehicle at its Santa Rosa, Laguna plant by mid-2028. This US$116 million project aims to increase plant capacity by approximately 20% to 50,000–60,000 units annually. The move aligns with the Philippine government’s Electric Vehicle Incentive Strategy (EVIS), which provides up to 600 billion pesos in subsidies for domestic EV manufacturing. MMPC has pledged 70 billion pesos toward hybrid production and indicated plans to unveil a new global flagship plug-in hybrid electric vehicle (PHEV) in production. By mid-August 2026, MMPC Chairman Noriaki Hirakata noted that the country. This upcoming model company is expected prioritizing hybrid technology over pure battery-electric vehicles (EVs) due to offer lower consumer acceptance of pure EVs than previously expected. In late August, the All-New Mitsubishi Outlander Plug-in Hybrid (PHEV) officially entered the Philippine market. As the brand’s flagship electrified model, it features such as emergency power capabilities during blackouts a 2.4-liter gasoline engine, delivers 306 horsepower, and the ability to navigate water depths offers a combined driving range of 30 up to 40 centimeters. 1,000 kilometers. Simultaneously, Mitsubishi is investing THB 16 billion (≈US$473 million) in Thailand through 2030 to transform existing facilities into a regional hub for electric-drive vehicles. Unveiled by CEO Takao Kato, the plan includes developing hybrid versions of the Triton pickup and the next-generation Pajero SUV, with local assembly expected to begin later this year. The Thai strategy emphasizes hybrid technology as a bridge to full electrification, involving cooperation with Chinese partners to advance smart-driving technology and worker training.

Versions

  1. 2026-08-24 12:11 UTC Mitsubishi EV and hybrid expansion in SE Asia
  2. 2026-08-12 07:49 UTC Mitsubishi EV and hybrid expansion in SE Asia
  3. 2026-08-03 05:06 UTC Mitsubishi EV expansion in Southeast Asia
  4. 2026-07-30 12:01 UTC Mitsubishi EV expansion in Southeast Asia

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