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[SITUATION] · [ACTIVE]
3 clusters · 12 sources · 9 days · First seen · Last updated
Categories: BUSINESS
Mitsubishi EV expansion in Southeast Asia
Entities: President Ferdinand Marcos Jr. · Mitsubishi Motors Philippines Corporation · Thailand · Takao Kato · China
Overview
In late July 2026 Mitsubishi Motors Philippines announced a plan to locally assemble the country's first hybrid electric vehicle at its Santa Rosa plant, targeting mid‑2028. The US$116 million project would raise the plant’s capacity by about 20 % to 50‑60 000 units annually and aligns with the Philippine government's Electric Vehicle Incentive Strategy.
Around the same time Mitsubishi disclosed a regional commitment, investing THB 16 billion (≈US$473 million) in Thailand through 2030. The funding will convert existing factories into a hub for electric‑drive vehicles, develop smart‑driving technology, and train workers. Specific plans include hybrid versions of the Triton pickup and the next‑generation Pajero SUV, as well as a broader manufacturing hub for the Pajero and its electric variant, with cooperation from Chinese partners.
Mitsubishi also pledged 70 billion pesos for hybrid vehicle production in the Philippines, benefitting from an executive order that earmarks up to 600 billion pesos in subsidies for domestically built EVs. Together, these moves deepen Mitsubishi’s hybrid and EV footprint across the Philippines and Thailand as part of a coordinated Southeast Asian expansion.
Timeline
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4 days ago
[BUSINESS] 7 sourcesMitsubishi Motors to invest $473 million in Thailand for hybrid Triton and Pajero productionMitsubishi Motors will invest 16 billion baht in Thailand to produce hybrid Triton pickups and Pajero SUVs, aiming to make the country a hub for electric‑drive vehicles.
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8 days ago
[BUSINESS] 3 sourcesMitsubishi invests in EV industry in Thailand and PhilippinesMitsubishi commits THB 16 bn to grow Thailand's EV sector and, under the Philippines' US 9.7 bn incentive plan, will invest 70 bn pesos in hybrid production, bolstering regional electric‑vehicle manufacturing.
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13 days ago
[BUSINESS] 2 sourcesMitsubishi to Assemble First Hybrid EV in Philippines by 2028Mitsubishi Motors Philippines will build the first locally assembled hybrid EV at its Santa Rosa plant by mid‑2028, a $116 million venture that expands capacity to 50‑60 k units and aligns with the Philippines’
Sources
36kr.com · 7news.com.au · afma.org.au · astig.ph · congnghe.vn · en.baoquocte.vn · kienthuc.net.vn · m.soha.vn · tienphong.vn · tuoitre.vn · us.nasional.news.viva.co.id · wheels.ph
This summary has been updated 1 time: see revision history