Mobile operator iPhone 17 promotional campaigns

Mobile operators in various regions have introduced promotional campaigns for the iPhone 17 series to increase consumer accessibility through financing and trade-in models.

In the United States, T-Mobile launched a promotion where customers switching to an ‘Experience Beyond’ plan can obtain an iPhone 17 Pro without a trade-in, while the standard iPhone 17 requires a device exchange. While devices are offered for free, customers must pay local taxes and a $35 connection fee, which are reimbursed via monthly credits over 24 or 36 months. In France, Bouygues Telecom is utilizing structured financing plans for the iPhone 17 Pro Max, offering reduced initial payments and fixed monthly installments over 36 months bundled with 5G plans.

In Japan, Rakuten Mobile has expanded its ‘Rakuten Saikyo Plan & iPhone Replacement Super Value Program’ to include the iPhone 16 (128GB) and iPhone 17 (256GB). For customers switching from another carrier (MNP) and subscribing to the ‘Rakuten Saikyo Plan’ or ‘Rakuten Saikyo U-NEXT’, the program offers reduced monthly installments for the first 24 months. Specifically, the iPhone 16 costs 500 yen per month, while the iPhone 17 is 999 yen per month. If the device is returned in the 25th month, the remaining 24 installments are waived. This allows users to utilize the devices for approximately two years for a total cost of 12,000 yen for the iPhone 16 and 23,976 yen for the iPhone 17, excluding a 3,300 yen administrative fee. This program requires payment via Rakuten Card and excludes certain store or data-type contracts.