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Netflix expands subscription price increases globally

Updated 10 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-19 19:32 UTC → 2026-10-04 12:50 UTC · added removed

Netflix expands subscription price increases to the US globally

Netflix is implementing subscription price increases across several major markets, including the United States, the United Kingdom, Germany, Austria, and Austria. Italy. The company stated these adjustments reflect improvements to its “entertainment range and service quality.” In the United Kingdom, the ad-supported Standard plan rose from £5.99 to £7.99, a jump of over 33%. The ad-free Standard plan increased from £12.99 to £13.99, and the Premium plan rose from £18.99 to £20.99. In Germany, as of September 3, new customers are subject to higher rates across all tiers. The ad-supported Standard plan rose from €4.99 to €6.99, the Standard plan increased from €13.99 to €15.99, and the Premium tier moved from €19.99 to €21.99. Fees for adding extra members outside a primary household have also risen. Following these adjustments, the consumer protection association VSV filed class-action lawsuits in Germany against Netflix, Apple TV, and Wow, arguing that price increases implemented via general terms and conditions are “unfairly disadvantageous and therefore invalid.” Similar price hikes have been reported in Italy. The Italy, where the ad-supported plan is rising from €4.99 to €6.99 per month, a 40% increase. Other tiers are seeing a €2 monthly increase, with the Standard plan rising from €13.99 to €15.99 and the Premium plan moving from €19.99 to €21.99. increase. These adjustments in Italy reportedly do not include improvements to service quality, resolution, or additional features, as features. As of October 2026, Netflix has also increased monthly fees for all service tiers in Turkey. The Basic plan rose from 189.99 TL to 259.99 TL, the Premium Standard plan maintains its existing 4K HDR resolution increased from 289.99 TL to 389.99 TL, and four simultaneous streams. the Premium plan rose from 379.99 TL to 499.99 TL. Existing members in Turkey will transition to the new rates following a 30-day official email notification.

Versions

  1. 2026-10-04 12:50 UTC Netflix expands subscription price increases globally
  2. 2026-09-19 19:32 UTC Netflix expands subscription price increases to the US
  3. 2026-09-15 18:02 UTC Netflix expands subscription price increases to the US
  4. 2026-09-08 10:55 UTC Netflix expands subscription price increases to the US
  5. 2026-09-08 10:52 UTC Netflix expands subscription price increases to the US
  6. 2026-09-07 09:48 UTC Netflix expands subscription price increases to the US
  7. 2026-09-07 06:40 UTC Netflix expands subscription price increases to the US
  8. 2026-09-05 22:36 UTC Netflix raises subscription prices in Germany, UK, and AT
  9. 2026-09-04 09:42 UTC Netflix subscription price increases in Germany
  10. 2026-09-04 06:12 UTC Netflix subscription price increases in Germany
  11. 2026-09-04 02:38 UTC Netflix subscription price increases in Germany

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