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2 clusters · 3 sources · 9 days · First seen · Last updated

Nigeria advertising regulatory enforcement

Overview

The Advertising Regulatory Council of Nigeria (ARCON) has intensified its oversight of political and digital advertising to ensure compliance with national standards.

Initially, the council issued a warning to political parties and media owners regarding unapproved advertisements ahead of the 2027 general elections. Director-General Dr. Olalekan Fadolapo noted that some advertisements had violated religious, ethical, and legal guidelines. ARCON stated it would remove unapproved billboards and potentially prosecute responsible parties under the ARCON Act of 2022.

Following these warnings, the agency expanded its focus to the monitoring of the digital space. While clarifying that it regulates advertising content rather than the digital space itself, ARCON confirmed it uses a monitoring team to identify code violations. Offenders are referred to the Advertising Offences Tribunal, though some content creators have reportedly sought out-of-court settlements.

Entities

Advertising Standards Panel · Advertising Regulatory Council of Nigeria · Lekan Fadolapo · Olalekan Fadolapo · Advertising Offences Tribunal

Timeline

  1. 4 days ago

    [BUSINESS] 2 sources
    ARCON monitors digital space to prosecute advertising violators

    The Advertising Regulatory Council of Nigeria (ARCON) is monitoring digital content to ensure online advertisements comply with regulations and receive prior approval from the Advertising Standards Panel.

  2. 12 days ago

    [POLITICS] 2 sources
    ARCON warns against unapproved political ads in Nigeria

    Nigeria's ARCON has warned political actors that unapproved advertisements and billboards ahead of the 2027 elections will be removed and their owners prosecuted under the ARCON Act.

Sources

marketingedge.com.ng · oguntoday.com.ng · tribuneonlineng.com