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2 clusters · 6 sources · 5 days · First seen · Last updated

Nigeria smartphone market trends and regulation

Overview

Nigeria is experiencing a significant shift in its mobile landscape, characterized by rising smartphone ownership and emerging regulatory challenges.

A study by KPMG and Orange Group Nigeria indicates that smartphone ownership has increased to 75 percent, up from 64 percent in 2023. This growth is driven by a youthful population and improved connectivity, fueling a mobile-first economy across sectors such as finance, commerce, and education. Android currently holds a 96 percent market share in the country.

However, the Association of Mobile Phones and Allied Products Traders of Nigeria (AMPAT) has warned that new registration fees introduced by the Nigerian Communications Commission (NCC) could threaten this progress. The fees, part of a new Device Management System (DMS), may lead to higher consumer prices as costs are passed down the supply chain. AMPAT has requested a delay in implementing these financial requirements to protect digital inclusion, noting that smartphone affordability remains a major barrier for the country’s poorest citizens.

Entities

Orange Group Nigeria · Nigeria · Bosun Tijani · Musa Mamza · KPMG

Timeline

  1. [TECHNOLOGY] 4 sources
    Nigeria smartphone ownership rises to 75 percent

    Smartphone ownership in Nigeria has climbed to 75 percent from 64 percent in 2023, driving growth in digital services, commerce, and financial transactions across the country.

  2. [BUSINESS] 2 sources
    Nigeria smartphone prices may rise due to new registration fees

    Nigerian phone traders warn that new registration fees under the NCC’s Device Management System could raise smartphone prices, potentially hindering digital access for low-income populations.

Sources

arise.tv · businessday.ng · ecofinagency.com · nairametrics.com · orientalnewsng.com · thisdaylive.com