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Nissan Kicks demand surges and Elgrand launch

Updated 4 times since CLSTR started tracking revisions of this situation.

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2026-08-24 10:25 UTC → 2026-09-07 02:04 UTC · added removed

In mid‑June 2026, Nissan unveiled a full model‑change of the Kicks compact SUV for Japan. The new second‑generation Kicks carries the third‑generation e‑POWER hybrid system and an optional e‑4ORCE electric‑four‑wheel‑drive unit. Production shifts from Thailand to Nissan’s Oppama plant, with a later move to Kyushu. By early August, cumulative reservations for the Kicks reached 11,388 units, having surpassed the 10,000‑unit milestone on July 27. Of these, 4,794 vehicles have already been delivered. Demand is heavily concentrated in premium trims, with the G and X+ grades accounting for 86% of bookings. Specifically, the G variant represents 45% and the X+ 41%, while the base X trim captured only 14%. The e‑4ORCE system accounts for 35% of reservations, alongside strong interest in NissanConnect and Bose audio options. Marketing manager Akira Transichi noted that the market response exceeded expectations, particularly for higher‑spec models. On 14 July, Nissan launched the fourth‑generation Elgrand minivan, its first complete redesign in 16 years. The Elgrand features a redesigned exterior with ‘Kumiko’ patterns and an interior designed to resemble a private lounge, including ‘Zero Gravity Seats’. It utilizes a 1.5 L turbocharged e‑POWER system and includes e‑4ORCE technology across all models. The vehicle offers a 14.3-inch display and ProPILOT assistance. Following its debut at the Japan Mobility Show 2025, the model entered the market in July 2026. Customization options, such as 21-inch RAYS wheels, were verified immediately upon launch. In late As of 23 August, Uber Japan integrated the new Elgrand into its Uber Premium service through a partnership with Nissan, Hinomaru Limousine, and has received approximately 8,900 orders. Demand is heavily skewed toward premium specifications; the IBI Group. While passengers cannot request ‘G e-4ORCE’ grade accounts for 57% of orders, and over 90% of customers are opting for high-end grades when including ‘AUTECH’ and ‘VIP’ custom versions. Popular colors include ‘Prism White’ (40%) and ‘Midnight Black’ (32%). Additionally, 40% of buyers selected the model directly, they can select twin glass roof, while another 40% opted for the ‘Large Wagon’ category to increase matching probability. To promote combination of the service, Uber is offering a 20% discount on Uber Bose Premium rides in Japan through 31 October 2026. Sound System and ProPilot 2.0.

Versions

  1. 2026-09-07 02:04 UTC Nissan Kicks demand surges and Elgrand launch
  2. 2026-08-24 10:25 UTC Nissan Kicks demand surges and Elgrand launch
  3. 2026-08-15 08:57 UTC Nissan Kicks demand surges and Elgrand launch
  4. 2026-08-07 01:15 UTC Nissan Kicks 4WD surge and Elgrand launch
  5. 2026-07-27 00:07 UTC Nissan expands Kicks 4WD and Elgrand launch details

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