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Nongshim Shin Ramyun 40th anniversary celebrations

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2026-10-26 03:23 UTC → 2026-10-26 15:25 UTC · added ~~removed~~

Nongshim is conducting various promotional activities to celebrate the 40th anniversary of its Shin Ramyun brand. In Japan, the company launched a social media voting campaign running from October 1 to October 25, 2026, allowing participants to choose between classic Shin Ramyun and the Shin Ramyun Toonba cream-pasta style. This milestone is also marked by the renewal of a Shin Ramyun POPUP store in Harajuku, which features a Korean-style convenience store concept and a refreshed rooftop area. Following the initial voting period, a new ‘Spicy Happiness IN campaign’ is scheduled to run from October 26 to December 4, 2026. This promotion offers 15,000 winners a chance to win 400 yen in ‘Eraberu Pay’ digital gifts via a LINE lottery system upon uploading purchase receipts. Additionally, a third phase of celebrations titled ‘Spicy & Creamy! NEXT Toonba Challenge!!’ will begin on October 26, featuring social media creators developing new recipes. In South Korea, Nongshim has introduced a consumer voting promotion in collaboration with chef Edward Lee to select a new limited-edition product. The two recipes under consideration are ‘Shin Ramyun Cheese & Doenjang’ and ‘Shin Ramyun Seafood & Fish Cake’. Consumers can vote online via Nongshim’s website and Instagram until October 18, with an offline tasting event also scheduled in Seongsu-dong. The winning recipe is slated for a late November release. In the United States, Nongshim participated in the KOOM Week 2026 festival in Manhattan, New York, operating a pavilion to showcase its history. ~~During this event,~~ Expanding its North American presence, the company ~~collaborated with local brand Everydaily to operate a food truck on 23rd Street, featuring fusion menus such as Shin Ramyun pork cutlet burgers and Chapagetti tteokbokki.~~ also participated in the LA Times ‘101 Best Restaurants in L.A.’ culinary event in Santa Monica, California.

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