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3 clusters · 18 sources · 43 days · First seen · Last updated

Norah O’Donnell returns to CBS Mornings

Overview

Norah O’Donnell is set to officially return to ‘CBS Mornings’ as a co-host starting Tuesday, September 8. Joining Gayle King and Nate Burleson, O’Donnell’s return marks a homecoming for the journalist, who previously co-hosted the program from 2012 to 2019 before transitioning to the ‘CBS Evening News’.

In addition to her morning duties, O’Donnell will serve as a full-time correspondent for ‘60 Minutes’. This transition is part of a broader leadership shakeup at CBS News under Editor-in-Chief Bari Weiss, aimed at improving viewership for ‘CBS Mornings’, which has recently trailed competitors ‘Today’ and ‘Good Morning America’.

While senior producer Jon Tower previously characterized the move as a ‘homecoming’ based on the trio’s chemistry, the announcement has drawn mixed reactions on social media. Some viewers expressed disappointment regarding the network’s editorial direction under Weiss. O’Donnell addressed these critics on Instagram, calling the criticism ‘silly’ and urging viewers to ‘just watch our show’.

Following her return, reports suggest that CBS News is strategically leveraging the new lineup to boost ratings. Insiders indicate that Bari Weiss may be banking on a perceived rivalry between King and O’Donnell to drive viewership and revitalize the program's standing against competitors.

Entities

Gayle King · CBS News · CBS Mornings · Norah O’Donnell · Bari Weiss

Timeline

  1. [BUSINESS] 2 sources
    CBS News leverages Norah O'Donnell's return to boost morning ratings

    CBS News is reportedly utilizing the return of Norah O'Donnell to CBS Mornings and a perceived rivalry with Gayle King to boost program ratings.

  2. [BUSINESS] 17 sources
    Norah O'Donnell returns to CBS Mornings as co-host

    Norah O'Donnell returns to CBS Mornings as co-host alongside Gayle King and Nate Burleson, while also taking on a full-time role as a '60 Minutes' correspondent.

  3. [CULTURE] 4 sources
    Norah O’Donnell reportedly a frontrunner to return to CBS Mornings

    Norah O’Donnell is a leading candidate to rejoin ‘CBS Mornings’ as a co-anchor, though reports suggest current host Gayle King may oppose the move amid network restructuring.

Sources

92moose.fm · 999thepoint.com · adweek.com · ca.sports.yahoo.com · cbsnews.com · comingsoon.net · deadline.com · insider.foxnews.com · k945.com · mix108.com · newsbusters.org · newsday.com · okmagazine.com · spotonalabama.com · thewrap.com · wjbq.com · wobm.com · wpst.com

This summary has been updated 2 times: see revision history