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5 clusters · 17 sources · 26 days · First seen · Last updated

Norwegian economic and labor market trends

Overview

Norway continues to see divergent economic performance across various sectors. While banking, technology, and seafood industries report strength—highlighted by SpareBank 1 Sør-Norge’s Q2 pre-tax profit of 2,082 million NOK and NORBIT’s record revenues of 831.6 million NOK—the retail sector remains under pressure. Statistics Norway (SSB) reported a 0.7 percent decrease in seasonally adjusted retail turnover from June to July 2026, driven by declines in fuel and grocery sales, though internet commerce grew by 1.4 percent.

Specific retail segments are struggling with profitability. An analysis by NHO Service og Handel shows that only 61 percent of sports retailers in Norway recorded a profit last year, a notable drop from the 81 percent profitability rate in 2021. The sector faces intense competition and low margins, particularly from price-competitive online retailers. For example, the sports company Milrab reported losses totaling 118 million NOK between 2022 and 2025 due to excessive inventory and pandemic-era investments, leading to its sale to the Swedish firm Widforss in late 2024.

The labor market shows a significant slowdown. Job growth reached only 0.8 percent between May 2025 and May 2026. Bernt G. Apeland, CEO of Virke, characterized 2026 as one of the “weakest years for job creation since the turn of the millennium,” warning that such low growth threatens the sustainability of the welfare model and the tax revenue needed for healthcare and pensions.

Economic expectations regarding inflation and wages remain divided. A Norges Bank survey indicates that while economic experts and labor market parties forecast annual wage increases of 4.3 to 4.4 percent and inflation falling to 3 percent, households maintain more conservative views, anticipating 3.0 percent wage growth and 4 percent inflation. Conversely, business leaders are the only group expecting an increase in price growth.

Entities

SpareBank 1 Sør-Norge · Statistisk sentralbyrå · Norway · DNB Eiendom · Milrab

Timeline

  1. 27 days ago

    [BUSINESS] 3 sources
    Norway sports retailers face declining profitability

    Only 61% of Norwegian sports retailers were profitable last year, down from 81% in 2021. Milrab, facing heavy losses, has been acquired by Sweden's Widforss following a post-pandemic downturn.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Retail sectors in Sweden and Norway show mixed economic trends

    Retail markets in Sweden and Norway show signs of cautious recovery or decline, with Swedish non-food sectors improving while Norwegian retail turnover fell by 0.7 percent in July.

  3. about 1 month ago

    [BUSINESS] 6 sources
    Norges Bank survey shows declining wage growth expectations

    Norges Bank's latest survey shows most groups, including economists and households, expect lower wage growth this year, while labor market parties forecast a 4.4 percent increase.

  4. about 2 months ago

    [BUSINESS] 3 sources
    Norway job growth slows to 0.8 percent

    Norway's job growth reached 0.8 percent from May 2025 to May 2026, a rate Virke CEO Bernt G. Apeland describes as historically low and a risk to the nation's welfare funding.

  5. about 2 months ago

    [BUSINESS] 8 sources
    Norway business report: Mixed results across banking, tech, and retail sectors

    Norway's business landscape shows mixed results: SpareBank 1 Sør-Norge and NORBIT report strong growth, while retail investments have fallen by 8.4 percent and the mountain cabin market remains stagnant.

Sources

avisa-st.no · container-news.com · dinbedrift.no · e24.no · fight.org · frompoverty.oxfam.org.uk · ilaks.no · kapool.com · mamma.no · market.se · netthandel.no · ntbinfo.no · ssb.no · stichtingverslaving.nl · utrop.no · vg.no · vgd.no

This summary has been updated 3 times: see revision history