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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 5 sources · 14 days · First seen · Last updated

NOT A HOTEL rebranding and business expansion

Overview

NOT A HOTEL has announced a major rebranding to NOTA Inc. (also referred to as NOTA Co., Ltd.) to expand its business scope beyond hospitality. Under the leadership of CEO Shinji Hamauzu, the company is transitioning into a group structure that encompasses residential housing, mobility, and urban development.

New specialized entities include NOT A HOUSE, which will launch the ‘POD’ residential product; NOT A GARAGE, a mobility division offering subscription services for vehicles, cruisers, and helicopters; and NOT A CITY, focused on urban development. The mobility sector is collaborating with Toyota on infrastructure and features high-profile design projects, such as the ‘NIGO JET’.

The expansion also involves significant architectural collaborations with figures and firms including Tadao Ando, Herzog & de Meuron, and Ateliers Jean Nouvel.

Entities

NOT A HOTEL · Jean Nouvel · NOTA Inc. · Toyota Motor Corporation · Shinji Hamauzu

Timeline

  1. [BUSINESS] 2 sources
    NOT A HOTEL rebrands to NOTA to expand business scope

    NOT A HOTEL is rebranding to NOTA Co., Ltd., expanding from luxury villa sharing into housing, urban development, and garage services.

  2. [BUSINESS] 4 sources
    NOT A HOTEL rebrands to NOTA Inc. to expand into housing and mobility

    NOT A HOTEL is rebranding to NOTA Inc., expanding from hospitality into residential housing, mobility, and urban development with new specialized subsidiaries and high-profile architectural partnerships.

Sources

adfwebmagazine.jp · ascii.jp · fashionsnap.com · prtimes.jp · wwdjapan.com