Nothing smartphone restructuring saga

On 24 July 2026 co‑founder Akis Evangelidis again dismissed rumors that Nothing would exit any markets, calling the claims “fake news.” He cited the Nothing Phone (4b) launch, which sold 29,537 units on day one, and said the widely reported 40 % workforce‑cut estimate was “way overblown.” Nothing confirmed an internal reorganisation that will merge country operations into regional hubs, create an AI‑native business unit and streamline functions, with some job eliminations but no large‑scale market shutdowns. The company pledged support for employees affected by the transition, framing the changes as a strategic realignment rather than a market exit.

Later that day, reports added that the restructuring could eliminate roughly 40 % of the global workforce and involve withdrawal from more than a dozen markets—including Japan, parts of Europe, the Middle East and possibly Portugal—citing steep declines in Phone 4b sales and rising component costs. Nothing reiterated that any market‑exit talk was inaccurate, while acknowledging the consolidation of offices and a focus on stronger markets such as India.