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NTT Docomo ahamo service restructuring and price hikes

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2026-09-26 05:21 UTC → 2026-09-28 04:54 UTC · added ~~removed~~

NTT Docomo has announced a major restructuring of its online-only brand, ahamo, which includes a transition to a three-tier data structure and a price increase. Effective December 1, the service will move away from its previous fixed-price model to offer three distinct tiers: 40GB for 3,135 yen, 60GB for 4,125 yen, and 120GB for 5,115 yen. The 40GB tier represents a 165 yen increase over the previous 2,970 yen rate, though the base data allowance increases from 30GB to 40GB. To manage the transition, ahamo users currently on the 30GB plan will have a 40GB limit automatically applied on December 1, unless they manually adjust their settings via a new ‘Limit Setting Option.’ In addition to the ahamo overhaul, Docomo is introducing the ‘Docomo mini2’ plan, featuring 6GB or 12GB tiers starting from 3,278 yen, and a ‘Docomo MAX 60+ Discount’ tailored for users aged 60 and older. Broader price hikes are also scheduled for December 1 across several other service lines. Existing plans such as ‘eximo’, ‘eximo Poikatsu’, and ‘5G Gigaho’ will see monthly increases of up to 550 yen, while ‘irumo’ and ‘OCN Mobile ONE’ will also undergo varying price adjustments. The irumo plans (3GB, 6GB, and 9GB) will specifically see increases of 330 yen, while other modalities will rise by 110 yen. These adjustments are expected to affect over 30 million contracts, representing approximately 75% of the company’s total customer base. Company executives cited rising costs from inflation, labor, materials, and necessary investments in network infrastructure and 6G technology as the primary drivers for these adjustments.

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