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2 clusters · 3 sources · 28 days · First seen · Last updated

NTT Docomo ahamo service expansions

Overview

NTT Docomo has implemented a strategy for its online-only mobile plan, ahamo, to increase data capacity while maintaining a fixed monthly price of ¥2,970. Following a previous increase from 20GB to 30GB in October 2024, the data allowance was raised from 30GB to 40GB in August 2026. A similar 10GB increase was applied to the larger “big-size” option, raising it from 110GB to 120GB.

Company executives stated these changes serve as a trial to observe customer usage patterns as data-intensive services like gaming and video streaming grow. The service has also expanded its hardware offerings to include reused Android smartphones, such as the Google Pixel 8a and Galaxy S24, to further increase user value and retention.

Entities

ahamo · NTT Docomo · Google · Samsung · Yoshihiro Maeda

Timeline

  1. 10 days ago

    [BUSINESS] 3 sources
    ahamo expands services with reused Android phones and increased data

    NTT Docomo's ahamo plan is expanding its service by offering reused Android smartphones and increasing monthly data allowances from 20GB to 40GB while maintaining its 2,970 yen price point.

  2. about 1 month ago

    [BUSINESS] 5 sources
    NTT Docomo expands ahamo plan to 40 GB, keeping price unchanged

    NTT Docomo increased ahamo’s data from 30 GB to 40 GB on 1 Aug 2026, keeping the ¥2,970 price, to test customer usage amid rising data demand.

Sources

biz-journal.jp · dxmagazine.jp · orefolder.jp