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2 clusters · 3 sources · 6 days · First seen · Last updated

Ole Miss Adidas apparel and NIL partnership

Overview

Ole Miss athletics has announced a transition in its apparel partnership, moving from a long-standing deal with Nike to a new agreement with Adidas.

The finalized seven-year partnership is scheduled to begin on July 1, 2027, and will run through June 2034. Adidas will serve as the official provider of footwear, uniforms, apparel, and sideline gear for all 18 of the Rebels’ varsity programs.

A significant element of the new contract is an investment in Name, Image, and Likeness (NIL) infrastructure. This includes the creation of the ‘adidas NIL Ambassador Network,’ which will allow athletes to participate in affiliate marketing opportunities to aid in recruitment and retention. While the university will maintain control over creative design, the transition has prompted discussions regarding the future of traditional uniform styles.

Entities

Ole Miss · Adidas · Mike Bianco · Pete Golding · Nike

Timeline

  1. [SPORTS] 2 sources
    Ole Miss signs seven-year apparel and NIL deal with adidas

    Ole Miss has signed a seven-year deal with adidas starting in 2027, replacing Nike as the official apparel provider and introducing significant new NIL opportunities for student-athletes.

  2. [SPORTS] 3 sources
    Ole Miss to switch apparel partner from Nike to Adidas in 2027

    Ole Miss will switch from Nike to Adidas for its athletic apparel in 2027. Meanwhile, the football team enters a bye week following a loss to Florida, focusing on defensive adjustments and offensive depth.

Sources

hottytoddy.com · rockytopinsider.com · si.com