[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [SPORTS]

2 clusters · 9 sources · 5 days · First seen · Last updated

Olympique de Marseille Adidas kit sponsorship transition

Overview

Olympique de Marseille is reportedly transitioning its kit supplier from Puma to Adidas. Initial reports suggested the move could occur as early as next season, potentially increasing annual revenue from approximately 20–25 million euros to between 40 and 50 million euros. This substantial financial boost would place the club among the top 15 European clubs for kit supplier revenue.

Subsequent updates indicate the partnership with Adidas is expected to begin with the 2027-2028 season. Following the finalization of the deal, speculation has emerged regarding the design of the new kits, specifically whether the brand will utilize a retro aesthetic or the club’s modernized logo.

Entities

Puma · Adidas · Olympique de Marseille · Footy Headlines · Stéphane Richard

Timeline

  1. [SPORTS] 7 sources
    Adidas to replace Puma as Olympique de Marseille kit supplier

    Adidas will replace Puma as the kit supplier for Olympique de Marseille starting in the 2027-2028 season, potentially featuring retro branding.

  2. [SPORTS] 5 sources
    Olympique de Marseille to return to Adidas in major kit deal

    Olympique de Marseille is expected to return to Adidas next season in a deal that could double the club's annual kit revenue to approximately 50 million euros.

Sources

butfootballclub.fr · coeurmarseillais.fr · foot01.com · footyheadlines.com · kickfootball.fr · livefoot.fr · ommercato.com · parisfans.fr · sport.fr