[REVISION HISTORY]

Peanuts franchise themed apparel and merchandise collections

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What changed

2026-09-16 17:02 UTC → 2026-10-03 09:42 UTC · added ~~removed~~

Various brands are releasing apparel and merchandise collections featuring Peanuts franchise characters such as Snoopy, Woodstock, and Charlie Brown. In late August, Happy Socks announced a legwear collection for adults and children inspired by the comics, scheduled for release in mid-September 2026. Following this, Atsugi launched a PEANUTS-themed autumn/winter 2026 apparel collection on September 8, 2026, which includes warm innerwear and tights featuring embroidered designs. Starbucks has launched a limited-edition merchandise collection and seasonal beverage lineup to celebrate the 60th anniversary of ‘It’s the Great Pumpkin, Charlie Brown’. The beverage lineup features four Frappuccinos inspired by Charlie Brown, Snoopy, Linus, and Lucy, utilizing flavors like pumpkin spice, mocha, and matcha. While the drink launch is confirmed for Latin American and Caribbean markets, there has been no official announcement regarding their availability in the United States. The merchandise collection, which includes mugs, plush toys, and stainless steel tumblers, has seen significant consumer interest. Specifically, the 20-ounce Snoopy glass cold cup, retailing for approximately $39.95, has sparked a secondary resale market on platforms like StockX, where it has been seen priced as high as $200. To manage this demand, Starbucks implemented a purchase limit of two items per customer. ~~This merchandise strategy is part of an effort under CEO Brian Niccol to use exclusive drops to drive store traffic~~ In Mexico, the Starbucks collection has triggered a similar resale frenzy. The 591 ml glass Snoopy cup, officially priced at 999 pesos, has appeared on resale markets for over 2,000 pesos, with some listings reaching nearly 3,000 pesos. Other items, such as steel thermoses and ~~engagement, mirroring tactics used by streetwear brands.~~ ceramic mugs, have also experienced price inflation on secondary digital platforms.

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