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6 clusters · 15 sources · 37 days · First seen · Last updated

Peanuts franchise themed apparel and merchandise collections

Overview

Various brands are releasing apparel and merchandise collections featuring Peanuts franchise characters such as Snoopy, Woodstock, and Charlie Brown.

In late August, Happy Socks announced a legwear collection for adults and children inspired by the comics, scheduled for release in mid-September 2026. Following this, Atsugi launched a PEANUTS-themed autumn/winter 2026 apparel collection on September 8, 2026, which includes warm innerwear and tights featuring embroidered designs.

Starbucks has launched a limited-edition merchandise collection and seasonal beverage lineup to celebrate the 60th anniversary of ‘It’s the Great Pumpkin, Charlie Brown’. The beverage lineup features four Frappuccinos inspired by Charlie Brown, Snoopy, Linus, and Lucy, utilizing flavors like pumpkin spice, mocha, and matcha. While the drink launch is confirmed for Latin American and Caribbean markets, there has been no official announcement regarding their availability in the United States.

The merchandise collection, which includes mugs, plush toys, and stainless steel tumblers, has seen significant consumer interest. Specifically, the 20-ounce Snoopy glass cold cup, retailing for approximately $39.95, has sparked a secondary resale market on platforms like StockX, where it has been seen priced as high as $200. To manage this demand, Starbucks implemented a purchase limit of two items per customer.

In Mexico, the Starbucks collection has triggered a similar resale frenzy. The 591 ml glass Snoopy cup, officially priced at 999 pesos, has appeared on resale markets for over 2,000 pesos, with some listings reaching nearly 3,000 pesos. Other items, such as steel thermoses and ceramic mugs, have also experienced price inflation on secondary digital platforms.

Entities

Peanuts · Snoopy · Starbucks · Charlie Brown · Charles M. Schulz

Timeline

  1. [CULTURE] 2 sources
    Peanuts merchandise sparks resale frenzy in Mexico

    A Starbucks Peanuts limited edition collection has sparked a massive resale market in Mexico, with Snoopy glassware doubling in price, amid celebrations of the comic strip's 75-year legacy.

  2. [BUSINESS] 2 sources
    Starbucks Snoopy merchandise sparks high resale demand

    Starbucks' limited-edition Snoopy glass cup is seeing massive demand, with items retailing for US$39.95 reselling for up to US$200 as the company uses merchandise drops to drive brand engagement.

  3. [BUSINESS] 5 sources
    Starbucks announces Peanuts-inspired autumn collection

    Starbucks is launching a Peanuts-themed autumn collection on September 15, featuring character-inspired Frappuccinos and limited-edition merchandise like Snoopy-themed tumblers.

  4. [BUSINESS] 2 sources
    Atsugi announces PEANUTS-themed autumn/winter 2026 apparel collection

    Atsugi has announced a PEANUTS-themed autumn/winter 2026 collection featuring Snoopy and Woodstock designs on innerwear, vests, and tights.

  5. [BUSINESS] 2 sources
    Starbucks to launch Peanuts-themed merchandise collection

    Starbucks is releasing a limited-edition Peanuts merchandise collection on September 15, featuring Snoopy-themed drinkware and accessories across North America and the Asia-Pacific region.

  6. [BUSINESS] 3 sources
    Happy Socks and Peanuts announce first collaboration

    Happy Socks and Peanuts are launching a first-time collaboration featuring Snoopy and Charlie Brown themed socks, available starting September 17, 2026.

Sources

animeanime.jp · cho-animedia.jp · chowhound.com · dtimes.jp · excelsior.com.mx · foodblogalliance.com · laopinion.com · memebase.cheezburger.com · noticiasdeNavarra.com · piratesandprincesses.net · prtimes.jp · qsrmedia.com · toray.co.jp · totallythebomb.com · wienerbezirksblatt.at

This summary has been updated 4 times: see revision history