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2 clusters · 2 sources · 15 days · First seen · Last updated

Polish radio market trends and developments

Overview

The Polish radio market has experienced shifts in listenership and station presence throughout 2026. Data from the May–July period indicated that RMF FM maintained its leadership with a 28.2% share of listening time, while Radio ZET held second place at 14.3%. During this time, VOX FM saw significant growth, increasing its market share by 22% year-on-year to reach 4.1%.

By the February–July period, additional data showed a slight decline in evening market shares for major stations, including RMF FM, Radio Zet, and Radio Eska, while regional public stations and outlets like Radio Vox FM and RMF Maxx reported increases.

In response to market developments, the RMF Group announced the expansion of its services by transitioning the RMF24 format from internet-only to analog FM broadcasting. The new station, Radio RMF24 Wrocław, is scheduled to launch on the 95.1 FM frequency in September, replacing Radio GRA Wrocław with an information-music format.

Entities

RMF FM · ZPR Media · Kantar · VOX FM · Radio ZET

Timeline

  1. 17 days ago

    [BUSINESS] 2 sources
    RMF Group launches Radio RMF24 on FM in Wrocław

    RMF Group is launching Radio RMF24 on FM in Wrocław this September, while recent data shows RMF FM's evening listenership slightly declining to 25 percent.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Polish radio market shares show RMF FM leading and VOX FM growing

    Polish radio market data for May–July 2026 shows RMF FM leading with a 28.2% share, while VOX FM saw significant growth, reaching a 4.1% share and the highest average daily listening time.

Sources

press.pl · wroclawskiportal.pl