What changed
2026-07-27 18:43 UTC → 2026-07-29 15:15 UTC ·
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removed
Polish retail loyalty promotions expand
In early July, The coordinated rollout of loyalty‑driven offers by Polish retailers that began rolling out a series of loyalty‑driven promotions, offering free goods and points‑based rewards to attract shoppers. By in early July 2024 has continued into late July, the rollout had expanded with concrete discount offers and new loyalty programmes. July 2026. Stokrotka introduced a repeated its limited‑time price cut 18 % discount on Lavazza Qualità Oro coffee, lowering the a 1 kg bag price by 18 % of Lavazza Qualità Oro coffee (79.99 zł versus 97.99 zł) for a week. the week of 23–29 July. The Pan Steskala Club app added kept its exclusive promotions, including up to 40 % off a second item and a points system that lets users convert earned points into coupons. points‑to‑coupon conversion system. InPost’s mobile app launched an maintained the InCoin loyalty scheme, rewarding parcel‑related actions such as pick‑up, sending, and extended collection times with points redeemable for vouchers, brand discounts, discounts or event tickets. tickets through permanent and time‑limited challenges. Meanwhile, Biedronka introduced revised terms for its Moja Biedronka loyalty programme, requiring five optional consents for partner marketing activities while guaranteeing access to the card and discounts. The evolution shows chain also ran a coordinated deposit‑voucher promotion on 29 July, issuing vouchers up to 20 PLN for returned beverage containers. These developments show an ongoing, multi‑channel effort by Polish retailers to deepen customer engagement through discounts via discounts, consent‑based data practices and multi‑channel diverse loyalty incentives throughout July. incentives.